Skip to main content
SpringerLink
Log in
Book cover

Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

  • Book
  • © 2015

Overview

Editors:
  1. Walter Wymer

    1. Faculty of Management, University of Lethbridge, Lethbridge, Canada

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Presents case studies applying best practices of social marketing to improving quality of life
  • Offers the most current theoretical advances in the fields of social marketing and public health communications
  • Presents current thinking of helping people to live healthy, productive lives in safe, nurturing communities
  • Demonstrates through case studies best practices across several areas of social marketing and public health communications

Part of the book series: Applying Quality of Life Research (BEPR)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (21 chapters)

Back to top

Keywords

About this book

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

Editors and Affiliations

  • Faculty of Management, University of Lethbridge, Lethbridge, Canada

    Walter Wymer

About the editor

Professor Wymer’s scholarly work includes nine books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, and scale development. Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of the Journal of Nonprofit & Public Sector Marketing (2000-10), North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing (2001-9), and President of the Atlantic Marketing Association (2005). Currently, Professor Wymer serves on five journal editorial boards.

Bibliographic Information

  • Book Title: Innovations in Social Marketing and Public Health Communication

  • Book Subtitle: Improving the Quality of Life for Individuals and Communities

  • Editors: Walter Wymer

  • Series Title: Applying Quality of Life Research

  • DOI: https://doi.org/10.1007/978-3-319-19869-9

  • Publisher: Springer Cham

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer International Publishing Switzerland 2015

  • Hardcover ISBN: 978-3-319-19868-2Published: 14 October 2015

  • Softcover ISBN: 978-3-319-36623-4Published: 23 August 2016

  • eBook ISBN: 978-3-319-19869-9Published: 06 October 2015

  • Series ISSN: 2213-994X

  • Series E-ISSN: 2213-9958

  • Edition Number: 1

  • Number of Pages: VII, 389

  • Topics: Quality of Life Research, Marketing, Quality of Life Research

Publish with us

Policies and ethics

Back to top

Search

Navigation