Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

Editors:

ISBN: 978-3-319-19868-2 (Print) 978-3-319-19869-9 (Online)

Table of contents (21 chapters)

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  1. Front Matter

    Pages i-vii

  2. Theoretical Developments

    1. Front Matter

      Pages 1-1

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      Chapter

      Pages 3-31

      Formulating Effective Social Marketing and Public Health Communication Strategies

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      Chapter

      Pages 33-47

      Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program

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      Chapter

      Pages 49-66

      Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement

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      Chapter

      Pages 67-86

      Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising

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      Chapter

      Pages 87-105

      Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach

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      Chapter

      Pages 107-132

      Faces of Power, Ethical Decision Making and Moral Intensity. Reflections on the Need for Critical Social Marketing

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      Chapter

      Pages 133-158

      Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia

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      Chapter

      Pages 159-172

      On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation

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      Chapter

      Pages 173-183

      Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

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      Chapter

      Pages 185-212

      Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption

  3. Applied Research

    1. Front Matter

      Pages 213-213

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      Chapter

      Pages 215-226

      Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign

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      Chapter

      Pages 227-247

      Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic

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      Chapter

      Pages 249-261

      FASD Prevention Interventions Valued by Australian and Canadian Women

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      Chapter

      Pages 263-277

      Does Social Marketing Have a Role in Skin Cancer Education and Prevention?

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      Chapter

      Pages 279-290

      Tomorrow’s World: Collaborations, Consultations and Conversations for Change

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      Chapter

      Pages 291-300

      ‘Working Without Occupational Health and Safety Is a Thing of the Past’: The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)

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      Chapter

      Pages 301-319

      Improving Quality of Life by Preventing Obesity

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      Chapter

      Pages 321-333

      The One for One Movement: The New Social Business Model

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      Chapter

      Pages 335-348

      The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications

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      Chapter

      Pages 349-364

      Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia

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