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Marketing Challenges in a Turbulent Business Environment

Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

  • Mark D. Groza
  • Charles B. Ragland

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Ina Garnefeld, Sabrina V. Helm
    Pages 1-6
  3. Juan Carlos Sosa-Varela, Göran Svensson, Carmen Padin, Nils Hogevold, Beverly Wagner, Carlos Ferro et al.
    Pages 7-8
  4. Arturo Z. Vasquez-Parraga, Humberto Valencia
    Pages 15-15
  5. Nikoletta-Theofania Siamagka, George Christodoulides
    Pages 19-23
  6. Caroline Boivin, Durif Fabien, Rajaobelina Lova, Rodier Francine
    Pages 27-31
  7. Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik
    Pages 35-36
  8. Srinath Gopalakrishna, Jason Garrett, Murali K. Mantrala, Shrihari Sridhar
    Pages 37-37
  9. Jennifer G. Ball, Danae Manika, Patricia A. Stout
    Pages 39-39
  10. Milena Micevski, Belinda Dewsnap, John W. Cadogan, Selma Kadić-Maglajlić, Nathaniel Boso
    Pages 67-72
  11. Juho-Petteri Huhtala, Iiro Vaniala, Henrikki Tikkanen
    Pages 73-73
  12. Elizabeth Stephanie Conradie, Mornay Roberts-Lombard, H. B. Klopper
    Pages 75-88
  13. Hong-Youl Ha, Swinder Janda, Myung-Soo Lee
    Pages 89-90
  14. Colin B. Gabler, Vincent Myles Landers, Kristy E. Reynolds
    Pages 91-92
  15. Stephanie M. Judd, Joshua D. Newton, Fiona J. Newton, Michael T. Ewing
    Pages 109-114
  16. Arturo Z. Vasquez-Parraga, Miguel A. Sahagun
    Pages 119-119
  17. Ekaterina Nemkova, Anne Souchon, Paul Hughes
    Pages 135-136
  18. Jaebeom Suh, Ji Hye Kang, Swinder Janda, Junsang Ahn
    Pages 139-139
  19. Ravipreet S. Sohi, Avinash Malshe
    Pages 151-151
  20. Sigitas Urbonavicius, Vytautas Dikcius
    Pages 153-157
  21. Chengliang Huang, Fang Wang, Xiao-Ping Steven Zhang
    Pages 165-169
  22. Avinash Malshe, Michael T. Krush, Jamal Al-Khatib, Mohammed Al-Habib, Habiballah Torkistani
    Pages 171-172
  23. Triparna Gandhi, Kathleen Bagot, Liliana Bove
    Pages 173-177
  24. Sean B. Cash, Anna R. McAlister, Chen Lou
    Pages 179-182

About these proceedings

Introduction

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets.


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 

Keywords

Academy of Marketing Science Global Marketing Marketing Strategy Marketing Theory Turbulent Business Environment World Marketing Congress

Editors and affiliations

  • Mark D. Groza
    • 1
  • Charles B. Ragland
    • 2
  1. 1.Department of MarketingNorthern Illinois UniversityDeKalbUSA
  2. 2.Department of MarketingIndiana University Kelley School of BusinessBloomingtonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-19428-8
  • Copyright Information The Academy of Marketing Science 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-19427-1
  • Online ISBN 978-3-319-19428-8
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site