Advances in Crowdsourcing

  • Fernando J. Garrigos-Simon
  • Ignacio Gil-Pechuán
  • Sofia Estelles-Miguel

Table of contents

  1. Front Matter
    Pages i-viii
  2. Enrique Estellés-Arolas, Raúl Navarro-Giner, Fernando González-Ladrón-de-Guevara
    Pages 33-48
  3. Claude Guittard, Eric Schenk, Thierry Burger-Helmchen
    Pages 49-62
  4. José Luis Galdón Salvador, Ignacio Gil-Pechuán
    Pages 63-71
  5. Diego Álvarez Sánchez, David Pardo Gimilio, Jorge Isnardo Altamirano
    Pages 73-86
  6. Roberto Llorente, Maria Morant
    Pages 87-95
  7. Sofia Estelles-Miguel, Gregorio Rius-Sorolla, Marta Palmer Gato, José Miguel Albarracín Guillem
    Pages 97-104
  8. Alexis J. Bañón-Gomis, Ricardo Martínez-Cañas, Pablo Ruiz-Palomino
    Pages 105-117
  9. Norat Roig-Tierno, Cristina Blasco-Carreras, Alicia Mas-Tur, Belén Ribeiro-Navarrete
    Pages 119-128
  10. Silvia Sanz-Blas, Sandra Tena-Monferrer, Javier Sánchez-García
    Pages 147-161
  11. Back Matter
    Pages 181-183

About this book


​​This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance.

Crowdsourcing, also known as “massive outsourcing” or “voluntary outsourcing,” is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book.

Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.​


Business Networks Communication Technologies Crowdsourcing Information Exchange Knowledge Transfer Management Innovation Massive Outsourcing Open Innovation Open Structures Social Networks

Editors and affiliations

  • Fernando J. Garrigos-Simon
    • 1
  • Ignacio Gil-Pechuán
    • 2
  • Sofia Estelles-Miguel
    • 3
  1. 1.Departamento de Organización de EmpresasUniversidad Politecnica de ValenciaValenciaSpain
  2. 2.Departamento de Organización de EmpresasUniversidad Politecnica de ValenciaValenciaSpain
  3. 3.Department of Business AdministrationUniversidad Politecnica de ValenciaValenciaSpain

Bibliographic information