Strategic Communication for Sustainable Organizations

Theory and Practice

  • Myria Allen

Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

About this book

Introduction

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Keywords

CSR Corporate social responsibility Governmental organization NGO Sustainability corporate communication sustainability report

Authors and affiliations

  • Myria Allen
    • 1
  1. 1.Department of CommunicationUniversity of ArkansasFayettevilleUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-18005-2
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-18004-5
  • Online ISBN 978-3-319-18005-2
  • Series Print ISSN 2196-7075
  • Series Online ISSN 2196-7083
  • About this book