Social Identity and Financial Investment Decisions

Empirical Insights on German-Turks

  • Eva Stumpfegger

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Eva Stumpfegger
    Pages 1-8
  3. Eva Stumpfegger
    Pages 161-209
  4. Eva Stumpfegger
    Pages 211-226
  5. Back Matter
    Pages 227-230

About this book


​This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.


Consumer behavior Ethnic identity Financial literacy Migration Qualitative research Social identity theory

Authors and affiliations

  • Eva Stumpfegger
    • 1
  1. 1.StarnbergGermany

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-17977-3
  • Online ISBN 978-3-319-17978-0
  • Series Print ISSN 1431-1941
  • Series Online ISSN 2197-716X
  • Buy this book on publisher's site