Proceedings of the 1988 International Conference of Services Marketing

  • Edward G. Thomas
  • S.R. Rao
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-x
  2. Edward J. Mayo, Lance P. Jarvis, Paul A. Lane
    Pages 1-10
  3. Rajshekhar G. Javalgi, Joseph J. Belonax Jr., V. Kanti Prasad, S. R. Rao
    Pages 11-22
  4. Venkatakrishna V. Bellur, Brian McNamara, Duane R. Prokop
    Pages 31-46
  5. Jeffery M. Ferguson, Kathleen M. Malone
    Pages 72-83
  6. Paul M. Lane, Jay D. Lindquist
    Pages 84-100
  7. Terrence J. Kearney, William Hickey
    Pages 172-180
  8. Gideon Falk, Casimir F. Bozek
    Pages 210-222
  9. Alfred L. Guiffrida, Michael J. Messina
    Pages 223-234
  10. C. P. Rao, A. Ben Oumlil
    Pages 235-245
  11. Tim R. V. Davis, Nicholas Horney
    Pages 246-260
  12. Muzaffer Uysal, Richard Gitelson
    Pages 274-284
  13. Margery Steinberg, Benjamin Sackmary
    Pages 306-316
  14. Lance A. Masters, K. Michael Clarke
    Pages 331-336
  15. Robert C. Sorensen, Michael A. Walsh
    Pages 337-347
  16. Back Matter
    Pages 365-367

About these proceedings


​This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy Services Marketing

Editors and affiliations

  • Edward G. Thomas
    • 1
  • S.R. Rao
    • 2
  1. 1.Cleveland State UniversityClevelandUSA
  2. 2.Cleveland State UniversityClevelandUSA

Bibliographic information