Proceedings of the 1995 World Marketing Congress

  • K. Grant
  • I. Walker
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xi
  2. Session 11 Sunday July 9, 1995 4.14- 5.15 pm

    1. Front Matter
      Pages 1-1
    2. Mary L. Joyce, David R. Lambert, Kathleen A. Krentler
      Pages 55-60
    3. Ken Grant, Bill Pickett
      Pages 67-74
    4. Nadeem M. Firoz
      Pages 76-81
  3. Session 13 Monday July 10, 1995 8.30 - 10.00 am

    1. Front Matter
      Pages 83-83
    2. Ven Sriram, Franklyn A. Manu, Andrew M. Forman
      Pages 92-97
    3. Norman Kangun, Michael Jay Polonsky
      Pages 108-109
    4. Thomas D. Jensen, Jeanne Olson, Michael Landry
      Pages 160-167
    5. Jose Camoes Silva, Fernando Nascimento
      Pages 177-187
    6. Peter Liesch, Rod St Hill, Dawn Birch
      Pages 197-204
    7. Mary K Ericksen
      Pages 215-218
    8. Karin Braunsberger-Messer, Roger Dickinson
      Pages 219-231
    9. Pamela A Kennett, Julie Ziegler Sneath
      Pages 232-238
    10. Janet R. McColl-Kennedy, Richard Fetter, Lee D. Dahringer
      Pages 243-249
  4. Session 14 Monday July 10, 1995 10.30 - 11.45 am

    1. Front Matter
      Pages 251-251
    2. Anusorn Singhapakdi, C. P. Rao, Scott J. Vitell
      Pages 253-253
    3. William T Ryan
      Pages 264-276
    4. Walter S. Good, Derek N. Hassay
      Pages 294-300

About these proceedings


This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy World Marketing Congress

Editors and affiliations

  • K. Grant
    • 1
  • I. Walker
    • 2
  1. 1.Monash UniversityMelbourneAustralia
  2. 2.Monash UniversityMelbourneAustralia

Bibliographic information