Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

  • Jon M. Hawes
  • George B. Glisan
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxvii
  2. Consumer Behavior

    1. Front Matter
      Pages 1-1
    2. William B. Dodds, Nicholas Nugent, Vicky L. Crittenden
      Pages 2-7
    3. Anne Heineman Batory, Stephen S. Batory
      Pages 12-14
    4. Joseph J. Belonax Jr., Joseph A. Bellizzi
      Pages 29-33
    5. William C. Moncrief, Alan J. Bush, Ronald Hoverstad
      Pages 34-38
    6. Jean-Charles Chebat, Pierre Filiatrault, Hans Laroche
      Pages 39-43
    7. Bendt Nygaard Jensen, Steven J. Lysonski
      Pages 44-48
    8. Barbara B. Stern, Rutgers
      Pages 69-73
    9. Dinoo J. Vanier, John B. McFall, Kathleen A. Krentler
      Pages 80-84
    10. S. Ram, Hyung-Shik Jung
      Pages 85-89
    11. Marshall M. Friedman, Yacob Haile-Mariam, Charles S. Broadfield
      Pages 96-100
    12. Richard K. Brock, Craig A. Kelley
      Pages 105-109
    13. Kent L. Granzin
      Pages 118-122
  3. International Marketing

    1. Front Matter
      Pages 129-129
    2. James H. Sood, Judith Lynne Zaichkowsky
      Pages 130-134
    3. Michael R. Czinkota, Michael L. Ursic
      Pages 157-160
    4. Linda J. Coleman, Ernest F. Cooke, Chandra M. Kochunny
      Pages 176-180
    5. Ulku Dicle, I. Atilla Dicle
      Pages 197-201
    6. Zahir A. Quraeshi, Mushtaq Luqmani
      Pages 202-206
    7. James M. Daley, James H. Martin, William E. Cook
      Pages 207-210
  4. Marketing Education

About these proceedings


This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science International Marketing Marketing Management Marketing Research

Editors and affiliations

  • Jon M. Hawes
    • 1
  • George B. Glisan
    • 2
  1. 1.University of AkronAkronUSA
  2. 2.Illinois State UniversityNormalUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-17051-0
  • Online ISBN 978-3-319-17052-7
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site