Social Commerce

Marketing, Technology and Management

  • Efraim Turban
  • Judy Strauss
  • Linda Lai

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. The Foundations

    1. Front Matter
      Pages 1-1
    2. Efraim Turban, Judy Strauss, Linda Lai
      Pages 3-22
    3. Efraim Turban, Judy Strauss, Linda Lai
      Pages 23-45
    4. Efraim Turban, Judy Strauss, Linda Lai
      Pages 47-72
  3. Social Media Marketing

    1. Front Matter
      Pages 73-73
    2. Efraim Turban, Judy Strauss, Linda Lai
      Pages 75-98
    3. Efraim Turban, Judy Strauss, Linda Lai
      Pages 99-125
    4. Efraim Turban, Judy Strauss, Linda Lai
      Pages 127-154
    5. Efraim Turban, Judy Strauss, Linda Lai
      Pages 155-178
  4. Social Enterprise, Other Applications

    1. Front Matter
      Pages 179-179
    2. Efraim Turban, Judy Strauss, Linda Lai
      Pages 181-203
  5. Strategy and Implementation

    1. Front Matter
      Pages 231-231
    2. Efraim Turban, Judy Strauss, Linda Lai
      Pages 233-263
    3. Efraim Turban, Judy Strauss, Linda Lai
      Pages 265-289
  6. Back Matter
    Pages 291-320

About this book

Introduction

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management, and information management

The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.  Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.  

Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises.  The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank, and five online tutorials. 

Keywords

F-Commerce Facebook Commerce Social Commerce Social Enterprise Social Media Social Network

Authors and affiliations

  • Efraim Turban
    • 1
  • Judy Strauss
    • 2
  • Linda Lai
    • 3
  1. 1.Pacific Institute for ISMUniversity of HawaiiHonoluluUSA
  2. 2.Managerial Sciences DepartmentUniversity of NevadaRenoUSA
  3. 3.School of BusinessMacao Polytechnic InstituteRua Luis Gonzaga GomesMacao

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-17028-2
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-17027-5
  • Online ISBN 978-3-319-17028-2
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • About this book