The 1980’s: A Decade of Marketing Challenges

Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

  • Venkatakrishna V. Bellur

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Robert F. Hoel, Joseph A. Bellizzi, William D. McCarty
    Pages 1-4
  3. Jerry Rosenblatt, Roger Calantone
    Pages 14-19
  4. Joseph J. Belonax Jr., Joseph A. Bellizzi
    Pages 20-23
  5. Myron Glassman, Robin Winn
    Pages 24-24
  6. Claude R. Martin Jr.
    Pages 42-44
  7. Richard w. Olshavsky, Tracie Burge, Steve Sherman, Laurie Chassin, Clark Presson, Eric Corty
    Pages 50-52
  8. Manoj K. Agarwal, Philip C. Burger, Alladi Venkatesh
    Pages 68-73
  9. Peter M. Banting, David L. Blenkhorn
    Pages 74-77
  10. Venkatakrishna V. Bellur, Geir E. Bergvin
    Pages 81-84
  11. Heiko de B. Wijnholds
    Pages 105-107
  12. William H. Brannen, William Renforth
    Pages 108-111
  13. John H. Summey, Ronald D. Taylor, David Gourley, Edith S. Summey
    Pages 128-130
  14. C. Glenn Walters, Ronald D. Taylor, Donald Perry
    Pages 131-134
  15. Ralph L. Day, Ellen Day
    Pages 143-147
  16. Alan J. Dubinsky, Bruce E. Mattson
    Pages 148-152
  17. George B. Flanigan, Joseph E. Johnson, Edward J. Ryan
    Pages 153-155
  18. Michael K. Mills
    Pages 167-170
  19. Donald Sciglimpaglia, William J. Lundstrom, William G. Zikmund
    Pages 181-183
  20. James B. Townsend, Margaret W. Maxfield
    Pages 193-195

About these proceedings


This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy’s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • Venkatakrishna V. Bellur
    • 1
  1. 1.Northern Michigan UniversityMarquetteUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16975-0
  • Online ISBN 978-3-319-16976-7
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site