Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

  • Jay D. Lindquist

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Consumer Behavior

    1. Front Matter
      Pages 1-1
    2. Avichai Shuv-Ami, Eli Seggev
      Pages 3-7
    3. Ronald K. Taylor
      Pages 18-22
    4. James D. Smith, Kevin F. McCrohan
      Pages 23-26
    5. Terrell G. Williams, Mark E. Slama, John C. Rogers
      Pages 32-36
    6. Donald M. Jensen, Kent L. Granzin
      Pages 47-51
    7. William H. Motes, Susan G. Motes
      Pages 62-66
    8. Vinod K. Thukral, William A. Mindak
      Pages 72-76
    9. Ved Prakash, Vinod K. Thukral
      Pages 77-81
    10. Dennis L. Rosen, Richard W. Olshavsky
      Pages 82-86
    11. Richard W. Olshavsky, Frank Acito
      Pages 90-94
  3. International Marketing

    1. Front Matter
      Pages 95-95
    2. Jacob Naor, Girish Punj
      Pages 111-115
    3. C. P. Rao, E. M. Krishna
      Pages 122-125
    4. Enrique Ballesteros, Virgil Blanco
      Pages 134-139
    5. Mehdi Salehizadeh, Robert A. Metros
      Pages 148-152
  4. Marketing Education

    1. Front Matter
      Pages 165-165
    2. Kathleen A. Krentler
      Pages 167-168
    3. William A. Cohen, Marshall E. Reddick
      Pages 174-176
    4. William F. Lewis, J. Paul Merenski, Rebecca M. J. Yates
      Pages 181-186
    5. Eric N. Berkowitz, Steven W. Hartley
      Pages 197-201
    6. John B. Lord, John L. Baverty
      Pages 202-205

About these proceedings


​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • Jay D. Lindquist
    • 1
  1. 1.Western Michigan UniversityKalamazooUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16972-9
  • Online ISBN 978-3-319-16973-6
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site