Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

  • Howard S. Gitlow
  • Edward W. Wheatley

Table of contents

  1. Front Matter
    Pages i-xviii
  2. James G. Barnes, Karen R. Kelloway
    Pages 5-10
  3. Douglas S. Bible, Jon B. Frieden
    Pages 11-13
  4. Elizabeth C. Hirschman
    Pages 14-19
  5. Richard W. Olshavsky, John A. Miller
    Pages 25-28
  6. John Schlacter, Nabil Razzouk, Mark Mills
    Pages 38-42
  7. Venkatakrishna V. Bellur
    Pages 43-46
  8. Stephen C. Cosmas, John T. Mentzer
    Pages 47-51
  9. R. D. Nordstrom, Dave Schnicker, Henry Metzner
    Pages 54-57
  10. Glen Riecken, Ugur Yavas, Charles Battle
    Pages 58-61
  11. Ralph M. Roberts, David L. Redfering
    Pages 62-65
  12. Philip J. Rosson, I. David Ford
    Pages 66-69
  13. Jack G. Kaikati
    Pages 103-107
  14. Kenneth G. Hardy, John A. Quelch, Ian S. Spencer, Hugh J. Munro
    Pages 115-119
  15. John H. Holmes, William R. Payne
    Pages 120-122
  16. George P. Moschis, Roy L. Moore
    Pages 127-131
  17. Phillip B. Niffenegger, W. Brien Berberich
    Pages 132-135
  18. Robert H. Williams, Jesse E. Teel, Martin Block
    Pages 136-140
  19. Bruce Gunn, Ivor S. Mitchell
    Pages 151-154
  20. Harold W. Fox, David R. Rink
    Pages 178-182
  21. Gary M. Grikscheit
    Pages 183-187
  22. Thomas J. Maronick, M. Ronald Stiff
    Pages 197-200
  23. Danny R. Arnold, Stephen F. Austin
    Pages 207-212

About these proceedings


This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • Howard S. Gitlow
    • 1
  • Edward W. Wheatley
    • 1
  1. 1.University of MiamiCoral GablesUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-16933-0
  • Online ISBN 978-3-319-16934-7
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site