Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

  • Aditi Ramdorai
  • Cornelius Herstatt

Part of the India Studies in Business and Economics book series (ISBE)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Aditi Ramdorai, Cornelius Herstatt
    Pages 1-5
  3. Aditi Ramdorai, Cornelius Herstatt
    Pages 7-25
  4. Aditi Ramdorai, Cornelius Herstatt
    Pages 27-38
  5. Aditi Ramdorai, Cornelius Herstatt
    Pages 39-46
  6. Aditi Ramdorai, Cornelius Herstatt
    Pages 105-130
  7. Aditi Ramdorai, Cornelius Herstatt
    Pages 141-155
  8. Back Matter
    Pages 157-168

About this book


This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.


GE Healthcare India Organizational ambidexterity Paradox theory Resource allocation Tata Group

Authors and affiliations

  • Aditi Ramdorai
    • 1
  • Cornelius Herstatt
    • 2
  1. 1.Hamburg University of TechnologyHamburgGermany
  2. 2.Hamburg University of TechnologyHamburgGermany

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16335-2
  • Online ISBN 978-3-319-16336-9
  • Series Print ISSN 2198-0012
  • Series Online ISSN 2198-0020
  • Buy this book on publisher's site