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Employee Engagement in Media Management

Creativeness and Organizational Development

  • Stavros¬†Georgiades

Part of the Media Business and Innovation book series (MEDIA)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Stavros Georgiades
    Pages 1-8
  3. Stavros Georgiades
    Pages 9-37
  4. Stavros Georgiades
    Pages 101-116
  5. Stavros Georgiades
    Pages 117-120

About this book

Introduction

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Keywords

Case Study Research Employee Involvement Media Management Organisational Creativity and Innovation Organisational Development

Authors and affiliations

  • Stavros¬†Georgiades
    • 1
  1. 1.School of Economic Sciences and AdministrationFrederick UniversityLimassolCyprus

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-16217-1
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16216-4
  • Online ISBN 978-3-319-16217-1
  • Buy this book on publisher's site