Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

  • Sunil Sahadev
  • Keyoor Purani
  • Neeru Malhotra

About this book


This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements. ​


Antecedent Constructs Boundary Spanning Element Customer-facing roles Goal Orientation Role Stress Service Employees

Editors and affiliations

  • Sunil Sahadev
    • 1
  • Keyoor Purani
    • 2
  • Neeru Malhotra
    • 3
  1. 1.Salford Business SchoolUniversity of SalfordManchesterUnited Kingdom
  2. 2.Indian Institute of ManagementKozhikodeIndia
  3. 3.Aston Business SchoolBirminghamUnited Kingdom

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-13439-0
  • Online ISBN 978-3-319-13440-6
  • Buy this book on publisher's site