Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

  • John B. Ford
  • Earl D. Honeycutt, Jr.
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxxix
  2. Jean-Charles Chebat, Laurette Dube, Michael Hui
    Pages 1-10
  3. James M. Curran, Deborah E. Rosen
    Pages 26-26
  4. Carol W. DeMoranville, Carol C. Bienstock
    Pages 36-41
  5. Alicia B. Gresham, Marlene Kahla, Kathleen H. Gruben
    Pages 62-62
  6. Clayton Hurst, Cathy Owens Swift, Keith Jones, David Glascoff, James Grant
    Pages 69-74
  7. Thomas F. Stafford, Marla Royne Stafford
    Pages 82-82
  8. Kiran Karande
    Pages 85-87
  9. A. L. Minkes, Gordon F. Foxall
    Pages 98-98
  10. Albert Caruana, B. Ramaseshan, Michael T. Ewing
    Pages 100-107
  11. G. Scott Erickson, Therese A. Maskulka
    Pages 108-112
  12. Alexander E. Ellinger, Patricia J. Daugherty
    Pages 113-113
  13. James B. Spalding Jr., Jim L. Grimm, Bennett L. Rudolph
    Pages 120-121
  14. Kenneth A. Hunt, Thomas M. Rogers
    Pages 122-122
  15. Deborah E. Rosen, Elizabeth F. Purinton
    Pages 128-128
  16. William L. James, Kelly L. Smith, Brenda S. Sonner, Charles Anatra
    Pages 136-141
  17. Margaret A. Morrison
    Pages 149-154
  18. Robert L. King, Arch G. Woodside, Roberta M. MacDonald
    Pages 155-158
  19. Jack J. Kasulis, Anne L. Balazs
    Pages 179-179
  20. Samuel K. Moak
    Pages 180-183
  21. Brian Larson, Gary Frankwick
    Pages 184-189

About these proceedings


​This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Entrepreneurial Marketing International Marketing Marketing Research Marketing Strategy

Editors and affiliations

  • John B. Ford
    • 1
  • Earl D. Honeycutt, Jr.
    • 2
  1. 1.Marketing DepartmentOld Dominion UniversityNorfolkUSA
  2. 2.Old Dominion UniversityNorfolkUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-13083-5
  • Online ISBN 978-3-319-13084-2
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site