© 2015

Emotional Engineering (Vol. 3)

  • Shuichi Fukuda

Table of contents

  1. Front Matter
    Pages i-vii
  2. Shuichi Fukuda
    Pages 1-8
  3. Shuichi Fukuda
    Pages 9-23
  4. Shuichi Fukuda
    Pages 25-37
  5. Shuichi Fukuda
    Pages 39-54
  6. Carole Bouchard, Jean-François Omhover, Jieun Kim
    Pages 55-71
  7. Hao Zhang, Shin’ichi Warisawa, Ichiro Yamada
    Pages 93-104

About this book


This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the concept of Wisdom Engineering. It also highlights the importance of emotion in creating value for the customer, and how this can be achieved by acknowledging a customer’s creativity and by facilitating the customization of products for their needs and preferences.

As has been identified by neuroscientists, emotion and reason are strongly interconnected, and the increasing complexities and diversification found in the products we use demonstrates the growing significance of emotion when designing these products. Society is comprised of humans and artificial products; their integration is important when considering product design, and improving quality-of-life for the customer. ‘Emotional Engineering Vol. 3’ builds on Dr Fukuda’s previous books, ‘Emotional Engineering’ and ‘Emotional Engineering Vol. 2’, and is intended for researchers and professionals in engineering, psychology, management of technology, economics.


Emotional Design Emotional Engineering Emotional Features Emotional Pattern Recognition Expectation Management (Emotion) User Experience Wisdom Engineering

Editors and affiliations

  • Shuichi Fukuda
    • 1
  1. 1.Keio UniversityTokyoJapan

About the editors

Prof. Shuichi Fukuda is Adviser to System Design and Management Institute, Keio University. After receiving Dr. Eng from University of Tokyo in 1972 and working at University of Tokyo, Osaka University and again University of Tokyo, Prof. Fukuda joined Tokyo Metropolitan Institute of Technology (TMIT) as professor in systems engineering. He served department chair, adviser to the university president, dean of engineering, dean of library and information systems and director of center for university-industry-government collaboration. During these years, he worked as visiting professor at Stanford University, West Virginia University and Osaka University. Since his retirement from TMIT in 2007, he has been working as Consulting Professor at Stanford University, Visiting Professor at Open University of Japan and Cranfield University, UK and a member of Science Council of Japan.

Prof. Fukuda is past President of ISPE (International Society for Productivity Enhancement), Vice President of the Reliability Society, IEEE and past Chair of Computers and Information in Engineering Division, ASME. He is now Deputy Technical Group Leader, Member-at-Large in charge of Division Operations and Training, Systems and Design Group Operating Board, ASME. His research Interests are systems engineering, design engineering, emotional engineering, collaboration engineering, reliability engineering and management of engineering and technology. He is member of Engineering Academy of Japan, Honorary Member of JSME and Fellow of ASME, IEICE (Institute of Electronics and Communication Engineers) and ISPE (International Society for Productivity Enhancement).

Bibliographic information