Managing Media Firms and Industries

What's So Special About Media Management?

Editors:

ISBN: 978-3-319-08514-2 (Print) 978-3-319-08515-9 (Online)

Table of contents (21 chapters)

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  1. Front Matter

    Pages i-x

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    Chapter

    Pages 1-20

    Introduction: What’s So Special About Media Management?

  3. Scholarship and Distinction

    1. Front Matter

      Pages 21-21

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      Chapter

      Pages 23-42

      The Development of Media Management as an Academic Field: Tracing the Contents and Impact of Its Three Leading Journals

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      Chapter

      Pages 43-60

      Competencies of Media Managers: Are They Special?

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      Chapter

      Pages 61-81

      Convergence, Similarities and Distinctions in Management Across Media Industries

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      Chapter

      Pages 83-100

      Media Management: A Critical Discipline?

  4. Governance and Accountability

    1. Front Matter

      Pages 101-101

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      Chapter

      Pages 103-120

      A Stakeholder Approach to Media Governance

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      Chapter

      Pages 121-141

      Obeying His Masters’ Voices: Managing Independence and Accountability in Public Service Media Between Civil Society and State

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      Chapter

      Pages 143-158

      Corporate Social Responsibility and Media Management: A Necessary Symbiosis

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      Chapter

      Pages 159-171

      Resources and Perspectives from Media Political Economy

  5. Business and Economics

    1. Front Matter

      Pages 173-173

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      Chapter

      Pages 175-188

      Managing in the Distinctive Economic Context of Media

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      Chapter

      Pages 189-206

      Entrepreneurial Venturing and Media Management

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      Chapter

      Pages 207-222

      Business Models of Media Industries: Describing and Promoting Commodification

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      Chapter

      Pages 223-239

      Technology Management and Business Models

  6. Products and Markets

    1. Front Matter

      Pages 241-241

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      Chapter

      Pages 243-259

      Contents as Products in Media Markets

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      Chapter

      Pages 261-275

      The Audience as Product, Consumer, and Producer in the Contemporary Media Marketplace

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      Chapter

      Pages 277-292

      Audience Experiences and Emotional Economy

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      Chapter

      Pages 293-308

      Dynamic Media Management Capabilities: A Case Study

  7. Leadership and Labour

    1. Front Matter

      Pages 309-309

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      Chapter

      Pages 311-327

      Leadership in Media Organisations: Past Trends and Challenges Ahead

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      Chapter

      Pages 329-341

      Managing Media Workers

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      Chapter

      Pages 343-365

      Managing Creativity in Media Organisations

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