National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014

  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Strategic Decisions

    1. Front Matter
      Pages 1-1
    2. Juan Carlos Gázquez-Abad, Francisco J. Martínez-López
      Pages 3-15
    3. Juan Carlos Gázquez-Abad, Francisco J. Martínez-López
      Pages 27-37
  3. Branding

    1. Front Matter
      Pages 39-39
    2. Nicolas Ochoa, Julio Cerviño
      Pages 41-51
    3. Justin Beneke, Emma Trappler
      Pages 61-70
    4. Rafael Marañón, María Puelles
      Pages 71-79
  4. Consumer Behaviour

    1. Front Matter
      Pages 81-81
    2. María José Miquel, Eva María Caplliure, Carmen Pérez, Enrique Bigné
      Pages 113-120
    3. Louise Wyma, Daleen van der Merwe, Alet C. Erasmus, Magdalena J. C. Bosman, Faans (H.S.) Steyn, Herman Strydom
      Pages 121-130
  5. Online Context

About these proceedings

Introduction

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues.

The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used.

Keywords

Assortment decision Brand manufacturer Brand strategy Consumer preference Retail Store brands

Editors and affiliations

  • Juan Carlos Gázquez-Abad
    • 1
  • Francisco J. Martínez-López
    • 2
  • Irene Esteban-Millat
    • 3
  • Juan Antonio Mondéjar-Jiménez
    • 4
  1. 1.Department of Economy and BusinessUniversity of Almeria Faculty of Business and EconomicsAlmeriaSpain
  2. 2.Dept. Business AdministrationUniversity of Granada Business SchoolGranadaSpain
  3. 3.Estudios de Economía y EmpresaOpen University of CataloniaBarcelonaSpain
  4. 4.Facultad de Ciencias SocialesUniversidad Castilla la ManchaCuencaSpain

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-07194-7
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-07193-0
  • Online ISBN 978-3-319-07194-7
  • Series Print ISSN 2198-7246
  • Series Online ISSN 2198-7254
  • About this book