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© 2014

Uniform Across-the-Board Promotions

Book
  • 1.9k Downloads

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Marc-Oliver Jauch
    Pages 1-5
  3. Marc-Oliver Jauch
    Pages 7-33
  4. Marc-Oliver Jauch
    Pages 91-95
  5. Back Matter
    Pages 97-102

About this book

Introduction

​Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

Keywords

Consumer behavior Pricing Product marketing Product promotion Promotion effectiveness Retail marketing

Authors and affiliations

  1. 1.MunichGermany

About the authors

Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.

Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).

Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.

Bibliographic information

  • Book Title Uniform Across-the-Board Promotions
  • Authors Marc-Oliver Jauch
  • Series Title Contributions to Management Science
  • Series Abbreviated Title Contributions to Management Science(Physica)
  • DOI https://doi.org/10.1007/978-3-319-07115-2
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-07114-5
  • Softcover ISBN 978-3-319-38310-1
  • eBook ISBN 978-3-319-07115-2
  • Series ISSN 1431-1941
  • Series E-ISSN 2197-716X
  • Edition Number 1
  • Number of Pages XVII, 102
  • Number of Illustrations 9 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
    Sales/Distribution
    Market Research/Competitive Intelligence
  • Buy this book on publisher's site