© 2014

Social Media in Politics

Case Studies on the Political Power of Social Media

  • Bogdan Pătruţ
  • Monica Pătruţ

Part of the Public Administration and Information Technology book series (PAIT, volume 13)

Table of contents

  1. Front Matter
    Pages i-xv
  2. The Political Power of Social Media

    1. Front Matter
      Pages 1-1
    2. Andrea Calderaro
      Pages 3-17
    3. Leocadia Díaz Romero
      Pages 19-33
    4. Bogdan Pătruţ, Ioan-Lucian Popa
      Pages 49-62
    5. Guido Di Fraia, Maria Carlotta Missaglia
      Pages 63-77
  3. Using Social Media in Electoral Marketing

    1. Front Matter
      Pages 79-79
    2. Evelien D’heer, Pieter Verdegem
      Pages 81-96
    3. Tomaž Deželan, Igor Vobič, Alem Maksuti
      Pages 141-163
    4. Günseli Bayraktutan, Mutlu Binark, Tuğrul Çomu, Burak Doğu, Gözde İslamoğlu, Aslı Telli Aydemir
      Pages 165-199
    5. Theresa Renee White, Theresia Anderson
      Pages 213-223
    6. Václav Štětka, Alena Macková, Marta Fialová
      Pages 225-244
    7. Monica Pătruţ
      Pages 245-256
  4. Social Media in Mobilizing People for Riots and Revolutions

About this book


This volume sets out to analyse the relation between social media and politics by investigating the power of the internet, and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Facebook in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.


Facebook in Elections Online Protest Social Media in Politics Social Movements and Revolutions Social Networks Twitter Campaigning

Editors and affiliations

  • Bogdan Pătruţ
    • 1
  • Monica Pătruţ
    • 2
  1. 1.Vasile Alecsandri University of BacauBacauRomania
  2. 2.Vasile Alecsandri University of BacauBacauRomania

About the editors

Dr. Bogdan Pătruţ is an associate professor of computer science at "Vasile Alecsandri" University of Bacău, Romania. His domains of interest/research are computer science applied to social and political sciences and multi-agent systems applied to accounting education. He is also interested in social media challenges in the new academic environment. He published or edited more than 25 books on programming, algorithms, artificial intelligence, interactive education, and social media. He is also a software developer in EduSoft Ltd., where he developed a software for analyzing political speeches using graph theory, Political Analyst.

Dr. Monica Pătrut is senior lecturer of political science at "Vasile Alecsandri" University of Bacău, Romania. Her domains of research are political communication, political marketing and social media in politics and education. She published several academic books on applying information technology in educational, social and political topics. In addition, she wrote papers published in international journals (Public Relations Review, Journal of Media Research, Sfera Politicii) or presented at international conferences on political sciences.

Bibliographic information


From the book reviews:

“Divided into three sections, ‘The Political Power of Social Media,’‘Using Social Media in Electoral Marketing,’ and ‘Social Media in Mobilizing People for Riots and Revolutions,’ the international case studies will be interesting to political and social scientists, as well as students of the social aspects of information technology (IT).” (Brad Reid, Computing Reviews, August, 2014)