Trends and Challenges in Digital Business Innovation

  • Vincenzo┬áMorabito

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Digital Systems Trends

    1. Front Matter
      Pages 1-1
    2. Vincenzo Morabito
      Pages 3-21
    3. Vincenzo Morabito
      Pages 23-45
    4. Vincenzo Morabito
      Pages 47-65
    5. Vincenzo Morabito
      Pages 67-87
    6. Vincenzo Morabito
      Pages 89-110
  3. Digital Management Trends

    1. Front Matter
      Pages 111-111
    2. Vincenzo Morabito
      Pages 113-131
    3. Vincenzo Morabito
      Pages 133-144
    4. Vincenzo Morabito
      Pages 145-161
  4. Digital Innovation Trends

    1. Front Matter
      Pages 163-163
    2. Vincenzo Morabito
      Pages 187-207
    3. Vincenzo Morabito
      Pages 209-211
  5. Back Matter
    Pages 213-215

About this book


This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.


IT business value big data digital business innovation digital business models digital governance management of information systems

Authors and affiliations

  • Vincenzo┬áMorabito
    • 1
  1. 1.Department of Management and TechnologyBocconi UniversityMilanItaly

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-04306-7
  • Online ISBN 978-3-319-04307-4
  • Buy this book on publisher's site