Current Trends in Eye Tracking Research

  • Mike Horsley
  • Matt Eliot
  • Bruce Allen Knight
  • Ronan Reilly

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Eye Tracking and the Visual System

    1. Front Matter
      Pages 1-1
    2. Benjamin W. Tatler, Clare Kirtley, Ross G Macdonald, Katy M. A Mitchell, Steven W Savage
      Pages 3-16
    3. Benjamin W. Tatler
      Pages 17-35
    4. T. R. Beelders, P. J. Blignaut
      Pages 51-75
    5. Pieter Blignaut, Kenneth Holmqvist, Marcus Nyström, Richard Dewhurst
      Pages 77-100
    6. Yannick Lufimpu-Luviya, Djamel Merad, Bernard Fertil, Véronique Drai-Zerbib, Thierry Baccino
      Pages 107-121
    7. M. M. Shahimin, Z. Mohammed, N. H. Saliman, N. Mohamad-Fadzil, N. A. Razali, H. A. Mutalib et al.
      Pages 123-128
  3. Aligning Eye Tracking and EEG Data

  4. Eye Tracking and Marketing and Social Applications

    1. Front Matter
      Pages 177-177
    2. Tracy Harwood, Martin Jones
      Pages 183-199
    3. En Li, James Breeze, Mike Horsley, Donnel A. Briely
      Pages 201-209
    4. Adrian G. Dyer, Bryan Found, Mara L. Merlino, Avni L. Pepe, Doug Rogers, Jodi C. Sita
      Pages 211-223

About this book

Introduction

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour.
Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Keywords

EEG data attention tracking customer response measurement eye monitoring eye movement eye tracking applications eye tracking market research eye tracking marketing eye tracking protocols eye tracking research eye tracking studies fixation point fixational eye movement gaze shifts gaze tracking human visual system saccade saccadic usability testing methods vision analysis visual fixation

Editors and affiliations

  • Mike Horsley
    • 1
  • Matt Eliot
    • 2
  • Bruce Allen Knight
    • 3
  • Ronan Reilly
    • 4
  1. 1.Noosa CampusCentral Queensland UniversityNoosavilleAustralia
  2. 2.Noosa CampusCentral Queensland UniversityNoosavilleAustralia
  3. 3.Noosa CampusCentral Queensland UniversityNoosavilleAustralia
  4. 4.Department of Computer ScienceNational University of IrelandMaynoothIreland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-02868-2
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Humanities, Social Sciences and Law
  • Print ISBN 978-3-319-02867-5
  • Online ISBN 978-3-319-02868-2
  • About this book