Social Media and Emerging Economies

Technological, Cultural and Economic Implications

  • Manlio Del Giudice
  • Maria Rosaria Della Peruta
  • Elias G. Carayannis

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis
    Pages 1-5
  3. Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis
    Pages 7-31

About this book


How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.


Disruptive technologies Emerging economies Entrepreneurship Networked communities Social media Social networks

Authors and affiliations

  • Manlio Del Giudice
    • 1
  • Maria Rosaria Della Peruta
    • 2
  • Elias G. Carayannis
    • 3
  1. 1.Department of EconomisSecond University of NaplesCapuaItaly
  2. 2.Department of EconomisSecond University of NaplesCapuaItaly
  3. 3.ENTREPRENEURSHIPGeorge Washington University School of BusinessWashingtonUSA

Bibliographic information

  • DOI
  • Copyright Information The Authors 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-02489-9
  • Online ISBN 978-3-319-02490-5
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • Buy this book on publisher's site