Creating Shared Value

Impacts of Nestlé in Moga, India

  • Asit K. Biswas
  • Cecilia Tortajada
  • Andrea Biswas-Tortajada
  • Yugal K. Joshi
  • Aishvarya Gupta

Part of the SpringerBriefs on Case Studies of Sustainable Development book series (BRIEFSCSSD)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 1-4
  3. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 5-8
  4. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 9-13
  5. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 15-18
  6. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 19-29
  7. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 31-39
  8. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 41-52
  9. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 53-57
  10. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 59-60
  11. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 61-71
  12. Asit K. Biswas, Cecilia Tortajada, Andrea Biswas-Tortajada, Yugal K. Joshi, Aishvarya Gupta
    Pages 73-75
  13. Back Matter
    Pages 77-115

About this book

Introduction

Nestlé’s Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestlé‘s operations. Since its inception in Moga, Nestlé has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestlé’s way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestlé contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community’s standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency. An important aspect of this pioneering monograph is the methodology that could be used to study how Corporate Social Responsibility (CSR) or Creating Shared Value (CSV) of a large multinational company can be properly monitored and objectively evaluated at a region-specific scale, especially as very few studies of this nature have been carried out anywhere in the world. This definitive book is further enriched by a foreword by Prof. Michael Porter of Harvard Business School and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of Nestlé respectively.

Keywords

Corporate Social Responsibility Creating Shared Value Employment Generation Nestlé’s Moga Factory Rural Development in India Social-Corporate-Government Interdependency

Authors and affiliations

  • Asit K. Biswas
    • 1
  • Cecilia Tortajada
    • 2
  • Andrea Biswas-Tortajada
    • 3
  • Yugal K. Joshi
    • 4
  • Aishvarya Gupta
    • 5
  1. 1.Lee Kuan Yew School of Public PolicyNational University of SingaporeSingaporeSingapore
  2. 2.Third World Centre for Water ManagementAtizapanMexico
  3. 3.Third World Centre for Water ManagementAtizapanMexico
  4. 4.Panchkuiyan RoadNorthern Railway, Delhi DivisionNew DelhiIndia
  5. 5.Nirma UniversityAhmedabadIndia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-01463-0
  • Copyright Information The Author(s) 2014
  • Publisher Name Springer, Cham
  • eBook Packages Earth and Environmental Science
  • Print ISBN 978-3-319-01462-3
  • Online ISBN 978-3-319-01463-0
  • Series Print ISSN 2196-7830
  • Series Online ISSN 2196-7849
  • About this book