Aerospace Marketing Management

A Handbook for the Entire Value Chain

Authors:

ISBN: 978-3-319-01353-4 (Print) 978-3-319-01354-1 (Online)

Table of contents (15 chapters)

  1. Front Matter

    Pages i-xv

  2. No Access

    Chapter

    Pages 1-27

    Marketing in the Aeronautics Industry

  3. No Access

    Chapter

    Pages 29-82

    The Individual and Organizational Purchase

  4. No Access

    Chapter

    Pages 83-122

    Business Marketing Intelligence

  5. No Access

    Chapter

    Pages 123-156

    Market Segmentation and Positioning

  6. No Access

    Chapter

    Pages 157-170

    Marketing and Sales Action Plan

  7. No Access

    Chapter

    Pages 171-232

    Innovation and Product Management

  8. No Access

    Chapter

    Pages 233-274

    Marketing of Services

  9. No Access

    Chapter

    Pages 275-307

    Pricing Policy

  10. No Access

    Chapter

    Pages 309-342

    Selecting Distribution Channels and Sales Team Management

  11. No Access

    Chapter

    Pages 343-362

    Project Marketing

  12. No Access

    Chapter

    Pages 363-386

    Communication Policy

  13. No Access

    Chapter

    Pages 387-450

    Selecting Media

  14. No Access

    Chapter

    Pages 451-507

    Brand Management

  15. No Access

    Chapter

    Pages 509-543

    Building Loyalty: Maintenance, Customer Training and Offsets

  16. No Access

    Chapter

    Pages 545-581

    Alliance Strategies

  17. Back Matter

    Pages 583-590