Business Research Methods

An Applied Orientation

  • S Sreejesh
  • Sanjay Mohapatra
  • M R Anusree

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Overview of Business Research

    1. Front Matter
      Pages 1-1
    2. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 3-12
    3. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 13-22
  3. Research Design

    1. Front Matter
      Pages 23-23
    2. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 25-103
  4. Sources and Methods of Data Collection: Qualitative and Quantitative Data

    1. Front Matter
      Pages 105-105
    2. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 107-142
    3. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 143-159
  5. Multivariate Data Analysis Using IBM SPSS 20.0

    1. Front Matter
      Pages 161-161
    2. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 163-181
    3. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 183-193
    4. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 195-206
    5. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 207-228
    6. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 229-244
    7. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 245-258
  6. Data Presentation

    1. Front Matter
      Pages 259-259
    2. S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
      Pages 261-277
  7. Back Matter
    Pages 279-281

About this book

Introduction

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

Keywords

Analysis of Variance (ANOVA) Business Research Design Business Research Process Decision Making Multivariate Data Analysis Qualitative Data Analysis

Authors and affiliations

  • S Sreejesh
    • 1
  • Sanjay Mohapatra
    • 2
  • M R Anusree
    • 3
  1. 1.IBS HyderabadIFHE UniversityHyderabadIndia
  2. 2.Xavier Institute of ManagementBhubaneswarIndia
  3. 3.Department of StatisticsUniversity of KeralaTrivandrumIndia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-00539-3
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-00538-6
  • Online ISBN 978-3-319-00539-3
  • About this book