About this book
Introduction
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Keywords
black buying power redlining buying power Black America cycle of poverty income inequality Black Studies
Bibliographic information
- Book Title The Myth and Propaganda of Black Buying Power
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Authors
Jared A. Ball
- DOI https://doi.org/10.1007/978-3-030-42355-1
- Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
- Publisher Name Palgrave Pivot, Cham
- eBook Packages Economics and Finance Economics and Finance (R0)
- Hardcover ISBN 978-3-030-42354-4
- Softcover ISBN 978-3-030-42357-5
- eBook ISBN 978-3-030-42355-1
- Edition Number 1
- Number of Pages XI, 111
- Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
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Topics
Social Choice/Welfare Economics/Public Choice/Political Economy
Economic History
African American Culture
Cultural Economics
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