Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

  • Shuang Wu
  • Felipe Pantoja
  • Nina Krey
Conference proceedings AMSAC 2019

Table of contents

  1. Front Matter
    Pages i-xlix
  2. Mark Bender, Veronika Ponomarenko, Hao Wang, Khalia Jenkins, Donna Davis
    Pages 5-6
  3. Amanda Yamim, Adilson Borges
    Pages 25-26
  4. Jeannette A. Mena, Veronika Ponomarenko
    Pages 27-28
  5. Edward L. Nowlin, Claas Christian Germelmann, Sahar Karimi, Nawar N. Chaker, David M. Houghton, Doug Walker et al.
    Pages 33-34
  6. Edward L. Nowlin, Nawar N. Chaker, David M. Houghton, Doug Walker
    Pages 35-36
  7. Fabien Pecot, Mario Burghausen, Joshua Butcher, Bradford Hudson, George Wyner
    Pages 53-54
  8. Stefanie Paluch, Thorsten Gruber, Werner Kunz, Jochen Wirtz, Vinh Nhat Lu, Paul Patterson et al.
    Pages 57-58
  9. Martin Key, Debra Zahay, Rich Hanna, Jan Kietzmann, Kirk Plangger
    Pages 87-88
  10. Takumi Tagashira, Victoria Andrade, Shintaro Okazaki
    Pages 89-90
  11. Oula Bayarassou, Imène Becheur, Pierre Valette-Florence
    Pages 91-92
  12. Robert A. Peterson, O. C. Ferrell, Linda Ferrell, Victoria Crittenden, Linda L. Golden
    Pages 95-96
  13. Tina Harrison, Caroline Marchant, Jake Ansell, Robyn Vernon-Harcourt
    Pages 99-100
  14. Keven Malkewitz, Nicholas Ketcham
    Pages 101-102
  15. Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse
    Pages 105-106
  16. Christine Armstrong, Jamie Carlson, Tania Sourdin, Martin Watts
    Pages 109-110
  17. Douglas Amyx, Bruce Alford, Louis J. Zmich, Jennifer Amyx, Breanne Mertz, Cameron Sumlin
    Pages 113-114

About these proceedings


This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Customers in the Digital Era Marketing Models and Digital Poetry Socially Responsible Consumers Brand Heritage Robotic Shopping Assistants Technology and Branding Consumer Emotions Consumer Experience Brand Authenticity Consumer Decision Making Situations Ethical Consumer Behavior International Commerce National Trade Policies Consumer Privacy

Editors and affiliations

  • Shuang Wu
    • 1
  • Felipe Pantoja
    • 2
  • Nina Krey
    • 3
  1. 1.Rohrer College of BusinessRowan UniversityGlassboroUSA
  2. 2.IÉSEG School of ManagementParisFrance
  3. 3.Rohrer College of BusinessRowan UniversityGlassboroUSA

Bibliographic information