Retail Isn't Dead

Innovative Strategies for Brick and Mortar Retail Success

  • MatthiasĀ Spanke

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Part I

    1. Front Matter
      Pages 1-1
    2. Matthias Spanke
      Pages 3-15
    3. Matthias Spanke
      Pages 17-22
    4. Matthias Spanke
      Pages 23-30
    5. Matthias Spanke
      Pages 31-37
  3. Part II

    1. Front Matter
      Pages 39-40
    2. Matthias Spanke
      Pages 41-45
    3. Matthias Spanke
      Pages 47-54
    4. Matthias Spanke
      Pages 55-62
    5. Matthias Spanke
      Pages 63-68
  4. Part III

    1. Front Matter
      Pages 69-70
    2. Matthias Spanke
      Pages 71-76
    3. Matthias Spanke
      Pages 77-83
    4. Matthias Spanke
      Pages 85-93
    5. Matthias Spanke
      Pages 95-100
    6. Matthias Spanke
      Pages 101-105
  5. Part IV

    1. Front Matter
      Pages 107-107
    2. Matthias Spanke
      Pages 109-117
    3. Matthias Spanke
      Pages 119-125
    4. Matthias Spanke
      Pages 127-128
  6. Back Matter
    Pages 129-137

About this book


This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.

Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:

  • Transfer the benefits of online shopping to physical stores
  • Develop new, interactive brand experiences
  • Apply latest in-store technologies
  • Present customers a more sustainable, greener store experience
Also included is are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.


Brick and mortar stores physical retail retailing brand experience brand loyalty digital retail artificial intelligence in-store apps easy checkout

Authors and affiliations

  • MatthiasĀ Spanke
    • 1
  1. 1.BIG IDEAS Visual Merchandising IncMiamiUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-36649-0
  • Online ISBN 978-3-030-36650-6
  • Buy this book on publisher's site