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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

  • Rasmus Dalgaard Laustsen
Book

Table of contents

  1. Front Matter
    Pages i-xxi
  2. The Average Consumer: A Consumer Fiction in European Trademark Law

    1. Front Matter
      Pages 1-1
    2. Rasmus Dalgaard Laustsen
      Pages 3-37
    3. Rasmus Dalgaard Laustsen
      Pages 39-64
    4. Rasmus Dalgaard Laustsen
      Pages 65-92
    5. Rasmus Dalgaard Laustsen
      Pages 93-123
  3. Horizontal Analysis: One Among Other Fictions and the UCPD Consumer Models

    1. Front Matter
      Pages 125-125
    2. Rasmus Dalgaard Laustsen
      Pages 127-147
    3. Rasmus Dalgaard Laustsen
      Pages 149-199
    4. Rasmus Dalgaard Laustsen
      Pages 201-221
  4. Vertical Analysis: The Judicial Background and European Trademark Law

    1. Front Matter
      Pages 223-223
    2. Rasmus Dalgaard Laustsen
      Pages 225-252
    3. Rasmus Dalgaard Laustsen
      Pages 253-279
    4. Rasmus Dalgaard Laustsen
      Pages 281-313
    5. Rasmus Dalgaard Laustsen
      Pages 315-366
  5. Wrapping Up

    1. Front Matter
      Pages 367-367
    2. Rasmus Dalgaard Laustsen
      Pages 369-387
  6. Back Matter
    Pages 389-435

About this book

Introduction

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

Keywords

Legal fiction Likelihood of confusion Trademark policy Intellectual property law Copyright law Trademark legislation EU design law Scandinavian legal realism TRIPS Agreement UCPD Nice agreement Rational actor model

Authors and affiliations

  1. 1.IPR & Compliance, Group LegalGrundfos Holding A/SBjerringbroDenmark

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-26350-8
  • Copyright Information Springer Nature Switzerland AG 2020
  • Publisher Name Springer, Cham
  • eBook Packages Law and Criminology
  • Print ISBN 978-3-030-26349-2
  • Online ISBN 978-3-030-26350-8
  • Buy this book on publisher's site