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Understanding Luxury Fashion

From Emotions to Brand Building

  • Isabel Cantista
  • Teresa Sádaba
Book

Part of the Palgrave Advances in Luxury book series (PAAL)

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Isabel Cantista, Teresa Sádaba
      Pages 3-12
  3. Understanding Luxury and Emotions

  4. Understanding Luxury and Society

    1. Front Matter
      Pages 121-121
    2. Aileen Stewart, Lindsey Carey
      Pages 147-173
  5. Case Studies: Brand Building and Communication

    1. Front Matter
      Pages 203-203
    2. François H. Courvoisier, Claire Roederer
      Pages 205-220
    3. Eugenia Josa, María Villanueva, Isabel Cantista
      Pages 221-241
    4. Catherine Glover
      Pages 243-273
  6. Back Matter
    Pages 275-284

About this book

Introduction

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Keywords

luxury market design luxury brands sustainable fashion Chinese consumer ethical luxury sustainability emotions brand building

Editors and affiliations

  1. 1.Lusíada University of PortoPortoPortugal
  2. 2.ISEM Fashion Business SchoolMadridSpain

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-25654-8
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-25653-1
  • Online ISBN 978-3-030-25654-8
  • Series Print ISSN 2662-1061
  • Series Online ISSN 2662-107X
  • Buy this book on publisher's site