Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey

  • Ralf T. Kreutzer
  • Marie Sirrenberg

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Ralf T. Kreutzer, Marie Sirrenberg
    Pages 1-57
  3. Ralf T. Kreutzer, Marie Sirrenberg
    Pages 59-85
  4. Ralf T. Kreutzer, Marie Sirrenberg
    Pages 87-103
  5. Ralf T. Kreutzer, Marie Sirrenberg
    Pages 235-273
  6. Ralf T. Kreutzer, Marie Sirrenberg
    Pages 275-285
  7. Back Matter
    Pages 287-313

About this book


Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. 

In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey.

No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI ​​context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss!

Professor Dr. Harley Krohmer
University of Bern

"Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.”

Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk


Machine learning Expert systems Robotics in business Digitizing products Digitizing services Natural language processing Natural image processing Best practices health care Best practices energy sector Best practices smart home Best practices transportation Best practices service industry Social scoring Best practice finance Best practice creative industry

Authors and affiliations

  • Ralf T. Kreutzer
    • 1
  • Marie Sirrenberg
    • 2
  1. 1.Berlin School of Economics and LawBerlinGermany
  2. 2.Bad WilsnackGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Switzerland AG 2020
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-25270-0
  • Online ISBN 978-3-030-25271-7
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site