© 2020

Innovation, Technology, and Market Ecosystems

Managing Industrial Growth in Emerging Markets

  • Rajagopal
  • Ramesh Behl

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Industry and Technology Management

    1. Front Matter
      Pages 29-29
    2. M. V. N. Naga Lakshmi, Y. V. N. Sai Sricharan, T. Vijayakumar
      Pages 51-64
  3. Corporate Financial Management

  4. Human Resources Management

  5. Macro-Economic and Social Factors

    1. Front Matter
      Pages 221-221
    2. Pooja Gupta, Vikku Aggarwal, Karan Champaneri, Kritika Narayan
      Pages 223-239
    3. Rohit Vishal Kumar
      Pages 265-281
    4. Suresh Mony, Narayani Ramachandran
      Pages 283-304
  6. Marketing Management and Enterprise Effectiveness

    1. Front Matter
      Pages 305-305

About this book


This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.


Industrial development digitization business growth industry competitiveness Internet of Things regional economics industry 4.0 automation microfinance big data corporate social responsibility strategic HR brand literacy customer relationship management CRM social media

Editors and affiliations

  • Rajagopal
    • 1
  • Ramesh Behl
    • 2
  1. 1.EGADE Business SchoolMexico CityMexico
  2. 2.International Management InstituteBhubaneswarIndia

About the editors

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several  academic journals.

Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.

Bibliographic information

  • Book Title Innovation, Technology, and Market Ecosystems
  • Book Subtitle Managing Industrial Growth in Emerging Markets
  • Editors Rajagopal
    Ramesh Behl
  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-030-23009-8
  • Softcover ISBN 978-3-030-23012-8
  • eBook ISBN 978-3-030-23010-4
  • Edition Number 1
  • Number of Pages XXIX, 407
  • Number of Illustrations 25 b/w illustrations, 0 illustrations in colour
  • Topics Innovation/Technology Management
  • Buy this book on publisher's site