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Software Product Management

Finding the Right Balance for YourProduct Inc.

  • Timo Wagenblatt
Book

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Setting the Scene and Introducing the Product Yield Potential Radar

    1. Front Matter
      Pages 1-1
    2. Timo Wagenblatt
      Pages 3-58
    3. Timo Wagenblatt
      Pages 59-148
  3. PYPR Software Product Management Dimensions in Detail

    1. Front Matter
      Pages 175-175
    2. Timo Wagenblatt
      Pages 177-225
    3. Timo Wagenblatt
      Pages 227-314
    4. Timo Wagenblatt
      Pages 315-347
    5. Timo Wagenblatt
      Pages 349-368
    6. Timo Wagenblatt
      Pages 369-406
    7. Timo Wagenblatt
      Pages 407-439
  4. Case Studies Applying PYPR

    1. Front Matter
      Pages 441-441
    2. Timo Wagenblatt
      Pages 443-469
  5. Back Matter
    Pages 471-475

About this book

Introduction

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success.  It enables you to find the right balance for delivering customer value and long-term product success.

The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity.

The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success.

The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity.

The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.

Keywords

Product management Product mindset Product leadership Product manager Product strategy Product owner Product vision Software product Product viability

Authors and affiliations

  • Timo Wagenblatt
    • 1
  1. 1.BornheimGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-19871-8
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-19870-1
  • Online ISBN 978-3-030-19871-8
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site