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Eurasian Business Perspectives

Proceedings of the 24th Eurasia Business and Economics Society Conference

  • Mehmet Huseyin Bilgin
  • Hakan Danis
  • Ender Demir
  • Ugur Can

Part of the Eurasian Studies in Business and Economics book series (EBES, volume 11/2)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Marketing

  3. Management

  4. SMES

About these proceedings

Introduction

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.


Keywords

Business Analytics and Performance Cross-Border Company Restructuring Human Resource Management Practices in Developing Countries Marketing Communications in Eastern Europe Product Features and Costumer Engagement Social Media Marketing Sustainable Consumer Behavior Value-Based Management Information System Design

Editors and affiliations

  • Mehmet Huseyin Bilgin
    • 1
  • Hakan Danis
    • 2
  • Ender Demir
    • 3
  • Ugur Can
    • 4
  1. 1.Faculty of Political SciencesIstanbul Medeniyet UniversityIstanbulTurkey
  2. 2.MUFG Union BankSan FranciscoUSA
  3. 3.Faculty of TourismIstanbul Medeniyet UniversityIstanbulTurkey
  4. 4.Eurasia Business & Economic SocietyFatih, IstanbulTurkey

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-18652-4
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Behavioral Science and Psychology
  • Print ISBN 978-3-030-18651-7
  • Online ISBN 978-3-030-18652-4
  • Series Print ISSN 2364-5067
  • Series Online ISSN 2364-5075
  • Buy this book on publisher's site