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Strategic Innovative Marketing and Tourism

7th ICSIMAT, Athenian Riviera, Greece, 2018

  • Androniki Kavoura
  • Efstathios Kefallonitis
  • Apostolos Giovanis
Conference proceedings

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xxxix
  2. Vasiliki Vrana, Dimitrios Kydros, Evangelos Kehris, Anastasios-Ioannis Theocharidis, George Karavasilis
    Pages 1-10
  3. Kali Tzortzi, Katerina Koukouvaou
    Pages 57-65
  4. Konstantinos Varsanis, Dimitrios Belias, Nikolaos Kakkos, Michalis Chondrogiannis, Ioannis Rossidis, Chris Mantas
    Pages 67-76
  5. Ioannis Rossidis, Dimitrios Belias, Stefanos Papailias, Dimitrios Tsiotas, Spyridon Niavis, Labros Vasiliadis
    Pages 77-84
  6. Konstantinos Varsanis, Dimitrios Belias, Stefanos Papailias, Michalis Chondrogiannis, Ioannis Rossidis, Christos Mantas et al.
    Pages 85-92
  7. Ioannis Rossidis, Dimitrios Belias, Konstantinos Varsanis, Stefanos Papailias, Dimitrios Tsiotas, Labros Vasiliadis et al.
    Pages 93-100
  8. Stella Markantonatou, George Pavlidis
    Pages 101-108
  9. Anna Vacalopoulou, Stella Markantonatou, Katerina Toraki, Panagiotis Minos
    Pages 129-137
  10. Aspasia Goula, Dionisia Katelouzou, George Pierrakos, Dimitra Latsou, Sofia Dimakou, Aggeliki Stamouli et al.
    Pages 155-163
  11. Aspasia Goula, Theodoros Markou, George Pierrakos, Dimitra Latsou, Sofia Dimakou, Aggeliki Stamouli et al.
    Pages 179-190
  12. Amalia Triantafillidou, Prodromos Yannas, Georgios Lappas
    Pages 191-198
  13. Panagiotis Trivellas, Panagiotis Reklitis, Catherine Marinagi, Giannis T. Tsoulfas
    Pages 199-205
  14. Elsa Patricia Orozco Quijano, Suniti Bandaranaike, Ma. del Sol Orozco Aguirre, Rana Haq
    Pages 227-235
  15. Ioannis I. Antoniadis, Vaggelis S. Saprikis, Eirini Ε. Karteraki
    Pages 253-261
  16. Konstantinos I. Kotsopoulos, Pelagia Chourdaki, Rallis Antoniadis, Dimitrios Tsolis, George Pavlidis
    Pages 263-270
  17. Flavio Tiago, Teresa Borges-Tiago, Sotirios Varelas, Androniki Kavoura
    Pages 289-296
  18. Eugenia Bitsani, Sofia Agriopoulou, Christina Athanasopoulou
    Pages 307-315
  19. George Pierrakos, Dimitra Latsou, Eleni Kouklaki, Aspasia Goula, John Pateras, Chisostomos Natsis et al.
    Pages 355-361
  20. Stella Sylaiou, Georgios Papaioannou
    Pages 363-370
  21. Jashim Khan, Vivi Maltezou, Chang He
    Pages 371-376
  22. Sofia Gkarane, Lenoudias Efstratios-Marinos, Chris A. Vassiliadis, Yannis Vassiliadis
    Pages 397-404
  23. Dorin C. Coita, Adela L. Popa, Teodora M. Tarcza, Naiana N. Ţarcă, Dinu V. Sasu, Remus Roşca
    Pages 405-412

About these proceedings

Introduction

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.



Keywords

ICSIMAT 2018 strategic innovative marketing business communication and advertising international marketing digital and social marketing product and brand management B2B marketing tourism and hospitality marketing destination branding cultural management alternative forms of tourism alternative forms of marketing

Editors and affiliations

  • Androniki Kavoura
    • 1
  • Efstathios Kefallonitis
    • 2
  • Apostolos Giovanis
    • 3
  1. 1.Department of Business AdministrationUniversity of West AtticaAigaleoGreece
  2. 2.Department of Business AdministrationState University of New York at OswegoOswegoUSA
  3. 3.Department of Business AdministrationUniversity of West AtticaAigaleoGreece

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-030-12453-3
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-12452-6
  • Online ISBN 978-3-030-12453-3
  • Series Print ISSN 2198-7246
  • Series Online ISSN 2198-7254
  • Buy this book on publisher's site