Augmented Reality and Virtual Reality

The Power of AR and VR for Business

  • M. Claudia tom Dieck
  • Timothy Jung

Part of the Progress in IS book series (PROIS)

Table of contents

  1. Front Matter
    Pages i-xi
  2. AR & VR Retail Experience

    1. Front Matter
      Pages 1-1
    2. Francesca Bonetti, Eleonora Pantano, Gary Warnaby, Lee Quinn, Patsy Perry
      Pages 3-16
    3. Anouk de Regt, Stuart J. Barnes
      Pages 17-25
  3. AR & VR Experience Design

    1. Front Matter
      Pages 43-43
    2. Marnix van Gisbergen, Michelle Kovacs, Fabio Campos, Malou van der Heeft, Valerie Vugts
      Pages 45-57
  4. AR & VR in Tourism

    1. Front Matter
      Pages 71-71
    2. M. Claudia tom Dieck, Timothy Jung, Eleni Michopoulou
      Pages 89-98
    3. Moritz Armingeon, Pleurat Komani, Trupti Zanwar, Safak Korkut, Rolf Dornberger
      Pages 99-111
    4. Dai-In Danny Han, Jessika Weber, Marcel Bastiaansen, Ondrej Mitas, Xander Lub
      Pages 113-128
  5. AR & VR in Education

    1. Front Matter
      Pages 145-145
    2. Paula Hodgson, Vivian W. Y. Lee, Johnson C. S. Chan, Agnes Fong, Cindi S. Y. Tang, Leo Chan et al.
      Pages 161-173
  6. AR & VR Applications and Immersive Designs

  7. AR & VR Medical Applications

    1. Front Matter
      Pages 275-275
    2. Natasha Moorhouse, Timothy Jung, Xin Shi, Farhan Amin, Joanne Newsham, Sarah McCall
      Pages 277-290
    3. Ronnie Davies, Natasha Moorhouse, Timothy Jung, Saleem Mastan, Bibhas Roy
      Pages 305-317
  8. VR and Media

About this book


This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming.

The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.


Augmented Reality Virtual Reality VR Mixed Reality Wearable Computing AR in tourism AR in hospitality AR in fashion AR in entertainment AR in retail AR in education

Editors and affiliations

  • M. Claudia tom Dieck
    • 1
  • Timothy Jung
    • 2
  1. 1.Faculty of Business and LawManchester Metropolitan UniversityManchesterUK
  2. 2.Faculty of Business and LawManchester Metropolitan UniversityManchesterUK

Bibliographic information

  • DOI
  • Copyright Information Springer Nature Switzerland AG 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-06245-3
  • Online ISBN 978-3-030-06246-0
  • Series Print ISSN 2196-8705
  • Series Online ISSN 2196-8713
  • Buy this book on publisher's site