Rethinking Strategic Management

Sustainable Strategizing for Positive Impact

  • Thomas Wunder

Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Table of contents

  1. Front Matter
    Pages i-xxvi
  2. Why Strategic Management Needs a Rethink

  3. New Business Concepts for Sustainable Strategizing

  4. Stakeholder Engagement and Open Strategy

  5. Learning from Strategy Practices

  6. Mastering the Transformation and Looking Ahead

  7. Epilogue

    1. Front Matter
      Pages 395-395
    2. Thomas Wunder
      Pages 397-410

About this book


This book offers innovative ideas and frameworks for sustainable strategizing to advance business by scaling-up its positive impact, which is so urgently needed at this time in the 21st century. It shows practitioners how to effectively deal with socio-ecological systems’ disruptions to their operating environments and play an active role in transforming markets toward a sustainable future.

In short, the book demonstrates how to make business sense of sustainability, highlighting new approaches and examples that translate sustainability into strategy and action. The ultimate goal is to provide a path toward a thriving future for both business and society.

This book was written for strategy practitioners and decision makers who want to understand why sustainable strategizing is important in today’s business world and are seeking actionable business knowledge they can apply in their companies. It was also written for students of management and can be used as a supplemental text to support traditional graduate and undergraduate management courses.


CSR Corporate Social Responsibility Strategic management Strategic planning Sustainable business model Sustainable management Sustainable product offering Sustainable service offering

Editors and affiliations

  • Thomas Wunder
    • 1
  1. 1.Neu-Ulm University of Applied SciencesNeu-UlmGermany

Bibliographic information