Political Communication in Britain

Campaigning, Media and Polling in the 2017 General Election

  • Dominic Wring
  • Roger Mortimore
  • Simon Atkinson

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Dominic Wring, Roger Mortimore, Simon Atkinson
    Pages 1-20
  3. Media

    1. Front Matter
      Pages 21-21
    2. David Deacon, John Downey, David Smith, James Stanyer, Dominic Wring
      Pages 23-41
    3. Jay G. Blumler
      Pages 51-64
    4. Isla Glaister
      Pages 65-81
    5. Craig Gent, Michael Walker
      Pages 117-128
  4. Campaigns

    1. Front Matter
      Pages 129-129
    2. Greg Cook
      Pages 149-159
    3. James Gurling
      Pages 161-169
    4. Declan McDowell-Naylor
      Pages 187-205
  5. Polling

  6. Back Matter
    Pages 277-296

About this book


Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister saw her once seemingly unassailable lead in the polls eroded as support for her previously beleaguered rival surged. The subsequent restoration of two-party dominance contributed to the return of a hung parliament with profound consequences for both Theresa May and Jeremy Corbyn. Political Communication in Britain, the tenth volume in a series that began nearly four decades ago, revisits a momentous election by providing unique insights from the vantage point of those who fought, reported and researched a campaign that is likely to live long in the public imagination.

Dominic Wring is Professor of Political Communication at Loughborough University, UK.

Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.


election campaigning polling reporting Theresa May Jeremy Corbyn press coverage process policy leaders journalism public service broadcasting BBC newspapers agenda-setting partisanship digital news online journalism messaging

Editors and affiliations

  • Dominic Wring
    • 1
  • Roger Mortimore
    • 2
  • Simon Atkinson
    • 3
  1. 1.School of Social SciencesLoughborough UniversityLoughboroughUK
  2. 2.King’s College LondonLondonUK
  3. 3.Ipsos MORILondonUK

Bibliographic information