Wine Tourism Destination Management and Marketing

Theory and Cases

  • Marianna Sigala
  • Richard N.S. Robinson

Table of contents

  1. Front Matter
    Pages i-xxxix
  2. Wine Tourists: Who Are They and What Do They Want from Wine Destinations?

    1. Front Matter
      Pages 7-8
    2. Joanna Fountain, Charlotte Thompson
      Pages 29-44
    3. Oksana Grybovych Hafermann, Samuel V. Lankford
      Pages 67-70
    4. Panagiotis Tataridis, Kanellakopoulos Christos, Kanellis Anastassios, Gatselos Lazaros
      Pages 71-74
  3. Wine Destination Marketing: New Approaches and Practices

  4. Designing Experiences: Developing and Innovating Wine Destinations

    1. Front Matter
      Pages 139-141
    2. Alexandra I. Correia, Raquel Cunha, Olga Matos, Carlos Fernandes
      Pages 203-220
    3. Natalia Velikova, Tatiana Bouzdine-Chameeva
      Pages 275-278
    4. Tatiana Bouzdine-Chameeva, Frédéric Ponsignon, François Durrieu, Jacques-Olivier Pesme
      Pages 279-295
    5. Athanasia Charitonidou, Maria Tsoukala, Sotirios Bolis
      Pages 297-300
  5. Designing and Managing Wine Routes: Packaging and Partnerships

    1. Front Matter
      Pages 301-302
    2. Darko Dimitrovski, Susana Rachão, Veronika Joukes
      Pages 303-326
    3. Sibel Oncel, Medet Yolal
      Pages 327-340
    4. Martin Prokeš
      Pages 341-355
  6. Destination Planning and Development: Collaboration and Horizons

    1. Front Matter
      Pages 377-380
    2. Arwen McGregor, Richard N. S. Robinson
      Pages 381-397
    3. Robert J. Harrington, Michael C. Ottenbacher, Byron Marlowe, Ulrike Siguda
      Pages 445-461
    4. Joanna Fountain, Laurence Cogan-Marie
      Pages 483-496
    5. Donna Sears, Terrance G. Weatherbee
      Pages 515-536
    6. Oksana Grybovych Hafermann, Samuel V. Lankford
      Pages 571-591
    7. Maria Dimou
      Pages 599-602
  7. Back Matter
    Pages 613-621

About this book


“This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations.”
—Maria Triantafyllou, Director, New Wines of Greece

“This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine.”
C. Michael Hall, Professor, University of Canterbury, New Zealand

 “Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism.”
Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.


wine tourism wine destinations wine stakeholders wine consumers wine research wine marketing wine entrepreneurship win tourists destination marketing oenology gastronomic tourism

Editors and affiliations

  • Marianna Sigala
    • 1
  • Richard N.S. Robinson
    • 2
  1. 1.University of South AustraliaAdelaideAustralia
  2. 2.Saint LuciaAustralia

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2019
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-030-00436-1
  • Online ISBN 978-3-030-00437-8
  • Buy this book on publisher's site