Social Media on the Road

The Future of Car Based Computing

  • Oskar Juhlin

Part of the Computer Supported Cooperative Work book series (CSCW, volume 50)

Table of contents

  1. Front Matter
    Pages i-xii
  2. An Empirical Program of Road Use

    1. Front Matter
      Pages 1-1
    2. Oskar Juhlin
      Pages 3-18
  3. Vitality and Social Interaction on the Roads

  4. Sense and Social Interaction

  5. Back Matter
    Pages 199-201

About this book


In the future, everyday life in traffic will be intricately meshed with city life. Today motorways, cities and streets are places where we spend a considerable amount of time, and where a large number of everyday encounters between people occur. Any road user’s journey coincides with hundreds or even thousands of others. This book unpacks the details of the practical achievements involved in socially engaging with people at high speed. Although, generally speaking, these encounters are brief and interaction is slight, the recent emergence of mobile technologies offers opportunities to support drivers and passengers beyond just helping them to reach their destination. New social media could enhance interaction in traffic making life on the road more interesting and meaningful. Such innovative applications could include car stereos that share music amongst drivers; digital games that interact with the landscape passing outside the car windows, or with passengers in surrounding cars; message systems that allow drivers to help each other; and web applications that allow motorcyclists to socialize on the road. Social Media on the Road - The Future of Car Based Computing provides a bridge between research in transport planning and traffic technology, and new media areas such as Computer Human Interaction and Computer Supported Cooperative Work. Those studying and researching in the areas of human computer interaction in mobile use contexts, and those interested in developing new forms of mobile applications and services will find this book an excellent resource. Oskar Juhlin is Associate Professor and Director of the Mobile Life VinnExcellence Centre at Stockholm University and Interactive Institute. 'This book represents a pioneering and key research work that examines the future of transportation being merged with communication and interactive media. It also provides a glimpse of the future potential of mixed reality entertainment for children and family on the move. It is essential for scientists, designers, and engineers working on mobile social media, as well as for business people looking for new potential urban transport media services.' Professor Adrian D. Cheok, Graduate School of Media Design, Keio University. ‘This book will refresh, charm and delight you, and offers a glimpse of a brighter future, full of examples of positively motivated interactive systems which are human centered, imaginative and fun! This text shows how we might design a world where technology reconnects drivers with their environments and other road users. While it is particularly valuable for those interested in car and road technology systems, this is also a must-read for anyone interested in interaction design: the methods and insights reach far beyond the dashboard.’ Professor Matt Jones, Swansea University.


Design Mobile applications Motor Social Media Social interaction Traffic communication computer digital

Authors and affiliations

  • Oskar Juhlin
    • 1
  1. 1.Mobility StudioInteractive InstituteKistaSweden

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag London Limited 2010
  • Publisher Name Springer, London
  • eBook Packages Computer Science
  • Print ISBN 978-1-84996-331-2
  • Online ISBN 978-1-84996-332-9
  • Series Print ISSN 1431-1496
  • Buy this book on publisher's site