Fashion Branding and Consumer Behaviors

Scientific Models

Editors:

ISBN: 978-1-4939-0276-7 (Print) 978-1-4939-0277-4 (Online)

Table of contents (9 chapters)

  1. Front Matter

    Pages i-ix

  2. Introduction and Review

    1. Front Matter

      Pages 1-1

    2. No Access

      Chapter

      Pages 3-6

      Fashion Branding and Consumer Behaviors: An Introduction

    3. No Access

      Chapter

      Pages 7-27

      Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda

    4. No Access

      Chapter

      Pages 29-45

      Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective

  3. Analytical Modeling Research

    1. Front Matter

      Pages 47-47

    2. No Access

      Chapter

      Pages 49-61

      Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market

    3. No Access

      Chapter

      Pages 63-73

      An Analysis of Fashion Brand Extensions by Artificial Neural Networks

  4. Empirical Studies

    1. Front Matter

      Pages 75-75

    2. No Access

      Chapter

      Pages 77-100

      “Domestic-Made” or “Foreign-Made” Luxury Brands?

    3. No Access

      Chapter

      Pages 101-112

      Co-branding in Fast Fashion: The Impact of Consumers’ Need for Uniqueness on Purchase Perception

    4. No Access

      Chapter

      Pages 113-132

      How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix

    5. No Access

      Chapter

      Pages 133-146

      Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products

  5. Back Matter

    Pages 147-151