Methodological Issues in Applied Social Psychology

  • Fred B. Bryant
  • John Edwards
  • R. Scott Tindale
  • Emil J. Posavac
  • Linda Heath
  • Eaaron Henderson
  • Yolanda Suarez-Balcazar

Part of the Social Psychological Applications to Social Issues book series (SPAS, volume 2)

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Leonard Bickman
    Pages 1-24
  3. Yolanda Suarez-Balcazar, Fabricio E. Balcazar, Stephen B. Fawcett
    Pages 25-42
  4. Joan E. Sieber, James L. Sorensen
    Pages 43-63
  5. Anita DeLongis, Kenneth J. Hemphill, Darrin R. Lehman
    Pages 83-109
  6. Melvin M. Mark, Lawrence J. Sanna, R. Lance Shotland
    Pages 111-133
  7. Richard E. Olmstead, Peter M. Bentler
    Pages 135-158
  8. Jack McKillip
    Pages 159-175
  9. Paul R. Yarnold
    Pages 177-197
  10. Michelle Fine, Virginia Vanderslice
    Pages 199-218
  11. R. Scott Tindale, David A. Vollrath
    Pages 219-238
  12. Sara Kiesler, John Walsh, Lee Sproull
    Pages 239-268
  13. Emil J. Posavac
    Pages 269-294
  14. Back Matter
    Pages 295-304

About this book


Many authors have argued that applying social psychology to the solution of real­ world problems builds better theories. Observers have claimed, for example, that of human behavior applied social psychology reveals more accurate principles because its data are based on people in real-life circumstances (Helmreich, 1975; Saxe & Fine, 1980), provides an opportunity to assess the ecological validity of generalizations derived from laboratory research (Ellsworth, 1977; Leventhal, 1980), and discloses important gaps in existing theories (Fisher, 1982; Mayo & LaFrance, 1980). Undoubtedly, many concrete examples can be mustered in support of these claims. But it also can be argued that applying social psychology to social issues and problems builds better research methods. Special methodological problems arise and new perspectives on old methodological problems emerge when re­ searchers leave the laboratory and tackle social problems in real-world settings. Along the way, we not only improve existing research techniques but also devel­ op new research tools, all of which enhance our ability to obtain valid results and thereby to understand and solve socially relevant problems. Indeed, Campbell and Stanley's (1966) seminal work on validity in research design grew out of the application of social science in field settings. In this spirit, the principal aim of this volume is to present examples of methodological advances being made as researchers apply social psychology in real-life settings.


ETA Field Research Quasi-experiments computer experiment identification intervention intervention research methodology modeling networks planning psychology research social psychology

Editors and affiliations

  • Fred B. Bryant
    • 1
  • John Edwards
    • 1
  • R. Scott Tindale
    • 1
  • Emil J. Posavac
    • 1
  • Linda Heath
    • 1
  • Eaaron Henderson
    • 1
  • Yolanda Suarez-Balcazar
    • 1
  1. 1.Loyola University of ChicagoChicagoUSA

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag US 1992
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4899-2310-3
  • Online ISBN 978-1-4899-2308-0
  • Series Print ISSN 1571-3091
  • Buy this book on publisher's site