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Turning Silicon into Gold

The Strategies, Failures, and Evolution of the Tech Industry

  • Griffin Kao
  • Jessica Hong
  • Michael Perusse
  • Weizhen Sheng
Book

Table of contents

  1. Front Matter
    Pages i-ix
  2. Getting Started

    1. Front Matter
      Pages 1-1
    2. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 3-7
    3. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 9-13
    4. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 15-22
    5. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 23-29
    6. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 31-36
  3. Gaining the Edge

    1. Front Matter
      Pages 37-37
    2. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 39-47
    3. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 49-53
    4. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 55-59
    5. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 61-67
    6. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 69-72
  4. Extending the Lead

    1. Front Matter
      Pages 73-73
    2. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 75-80
    3. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 81-84
    4. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 85-89
    5. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 91-97
    6. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 99-107
  5. Failing

    1. Front Matter
      Pages 109-109
    2. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 111-117
    3. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 119-125
    4. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 127-132
    5. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 133-139
  6. Society

    1. Front Matter
      Pages 141-141
    2. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 143-147
    3. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 149-154
    4. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 155-160
    5. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 161-166
    6. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 167-172
    7. Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
      Pages 173-178
  7. Back Matter
    Pages 179-194

About this book

Introduction

A few square miles of Northern California contain some of the world’s largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common?

Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech—whether it was Facebook’s second mover advantage over MySpace or Nintendo’s leap of faith in the 1980s to revitalize the video game industry.

Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world’s tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf.

Keywords

Product management business and technology startups silicon valley tech companies startup strategies technology case studies Google product manager tech marketing tech strategy tech business development technology and business strategy tech case studies

Authors and affiliations

  • Griffin Kao
    • 1
  • Jessica Hong
    • 2
  • Michael Perusse
    • 3
  • Weizhen Sheng
    • 4
  1. 1.WynnewoodUSA
  2. 2.EdinaUSA
  3. 3.CambridgeUSA
  4. 4.MarkhamCanada

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-4842-5629-9
  • Copyright Information Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng 2020
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Business and Management
  • Print ISBN 978-1-4842-5628-2
  • Online ISBN 978-1-4842-5629-9
  • Buy this book on publisher's site