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  • © 2018

UX Fundamentals for Non-UX Professionals

User Experience Principles for Managers, Writers, Designers, and Developers

Apress

Authors:

  • Explains the fundamental concepts of UX design through entertaining real-world examples
  • Designed for professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and HR professionals
  • Explains how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy

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eBook USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

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Table of contents (45 chapters)

  1. Being Human

    1. Rationalization

      • Edward Stull
      Pages 113-116
    2. Accessibility

      • Edward Stull
      Pages 117-121
    3. Storytelling

      • Edward Stull
      Pages 123-129
  2. Persuasion

    1. Front Matter

      Pages 131-134
    2. Empathy

      • Edward Stull
      Pages 135-145
    3. Authority

      • Edward Stull
      Pages 147-151
    4. Motivation

      • Edward Stull
      Pages 153-155
    5. Relevancy

      • Edward Stull
      Pages 157-164
    6. Reciprocity

      • Edward Stull
      Pages 165-169
    7. Product

      • Edward Stull
      Pages 171-179
    8. Price

      • Edward Stull
      Pages 181-193
    9. Promotion

      • Edward Stull
      Pages 195-201
    10. Place

      • Edward Stull
      Pages 203-205
  3. Process

    1. Front Matter

      Pages 207-208
    2. Waterfall, Agile, and Lean

      • Edward Stull
      Pages 209-219
    3. Problem Statements

      • Edward Stull
      Pages 221-225
    4. The Three Searches

      • Edward Stull
      Pages 227-231
    5. Quantitative Research

      • Edward Stull
      Pages 233-242
    6. Calculator Research

      • Edward Stull
      Pages 243-245
    7. Qualitative Research

      • Edward Stull
      Pages 247-258

About this book

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. 
 
This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process. 


Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things — we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device’s on/off button. With this book you will be ready.


What You'll Learn


  • Master the fundamentals of UX  
  • Acquire the skills to participate intelligently in discussions about UX design and research
  • Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy



Who This Book Is For


Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

Authors and Affiliations

  • Upper Arlington, USA

    Edward Stull

About the author

Edward Stull is a designer and researcher in Columbus, Ohio, USA. He helps teams work through user experience (UX) challenges ranging from product design to digital marketing. Over his 20-year-long career, he has assisted numerous international brands, national banks, and state healthcare exchanges. He thinks a lot about how people understand, practice, and sell UX.

Bibliographic Information

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access