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UX Fundamentals for Non-UX Professionals

User Experience Principles for Managers, Writers, Designers, and Developers

  • Edward Stull

Table of contents

  1. Front Matter
    Pages i-xiv
  2. UX Principles

    1. Front Matter
      Pages 1-2
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      Pages 3-7
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      Pages 9-12
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      Pages 13-17
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      Pages 19-25
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      Pages 27-33
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      Pages 35-38
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      Pages 39-42
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      Pages 43-47
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      Pages 49-55
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      Pages 57-62
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      Pages 63-66
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      Pages 67-68
  3. Being Human

    1. Front Matter
      Pages 69-71
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      Pages 73-88
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      Pages 89-93
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      Pages 95-99
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      Pages 113-116
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      Pages 117-121
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      Pages 123-129
  4. Persuasion

    1. Front Matter
      Pages 131-134
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      Pages 135-145
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      Pages 147-151
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      Pages 203-205
  5. Process

    1. Front Matter
      Pages 207-208
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About this book

Introduction

Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.

From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.

You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.

What You'll Learn:
  • Know the fundamentals of UX through real-world examples 
  • Acquire the skills to participate intelligently in discussions about UX design and research
  • Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy

Keywords

Programming User Experience product design UX digital marketing interface design security Waterfall Agile Lean

Authors and affiliations

  • Edward Stull
    • 1
  1. 1.Upper ArlingtonUSA

Bibliographic information