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Social Media Analytics Strategy

Using Data to Optimize Business Performance

  • Alex Gonçalves

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Data

    1. Front Matter
      Pages 1-1
    2. Alex Gonçalves
      Pages 3-20
    3. Alex Gonçalves
      Pages 21-45
    4. Alex Gonçalves
      Pages 47-52
  3. Defining Analytics in Social Media and Types of Analytics Tools

    1. Front Matter
      Pages 53-53
    2. Alex Gonçalves
      Pages 55-66
    3. Alex Gonçalves
      Pages 67-77
    4. Alex Gonçalves
      Pages 79-88
  4. Differences of Social Media Networks

    1. Front Matter
      Pages 89-89
    2. Alex Gonçalves
      Pages 91-107
    3. Alex Gonçalves
      Pages 109-118
  5. The Analytics Process

    1. Front Matter
      Pages 119-119
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      Pages 121-140
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      Pages 141-146
  6. Metrics, Dashboards, and Reports

    1. Front Matter
      Pages 147-147
    2. Alex Gonçalves
      Pages 149-186
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      Pages 187-211
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      Pages 213-229
    5. Alex Gonçalves
      Pages 231-239
  7. Strategy and Tactics

    1. Front Matter
      Pages 241-241
    2. Alex Gonçalves
      Pages 243-261
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      Pages 263-274
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      Pages 275-286
  8. The Future

    1. Front Matter
      Pages 287-287
    2. Alex Gonçalves
      Pages 289-295
    3. Alex Gonçalves
      Pages 297-301
  9. Back Matter
    Pages 303-306

About this book

Introduction

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.

This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.        

What You’ll Learn:

  • Get a clear view of the available data for social media marketing and how to access all of it
  • Make use of data and information behind social media networks to your favor
  • Know the details of social media analytics tools and platforms so you can use any tool in the market
  • Apply social media analytics to many different real-world use cases
  • Obtain tips from interviews with professional marketers and founders of social media analytics platforms
  • Understand where social media is heading, and what to expect in the future


Keywords

Social Media Marketing Digital Marketing Social Media Analytics Data Analytics Marketing Social Media Listening Social Media Monitoring Social Media Metrics Social Media Dashboard Social Media Reporting Social Media Strategy Social Media Data Social Media Network Social Media Performance Social Media Optimization Marketing Optimization Future of Social Media Professional Social Media Social Media Analysis

Authors and affiliations

  • Alex Gonçalves
    • 1
  1. 1.Las VegasUSA

Bibliographic information