Introduction to Search Engine Marketing and AdWords

A Guide for Absolute Beginners

  • Todd Kelsey

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Todd Kelsey
    Pages 1-14
  3. Todd Kelsey
    Pages 15-35
  4. Todd Kelsey
    Pages 37-51
  5. Todd Kelsey
    Pages 53-65
  6. Todd Kelsey
    Pages 67-80
  7. Todd Kelsey
    Pages 81-102
  8. Todd Kelsey
    Pages 103-113
  9. Todd Kelsey
    Pages 115-127
  10. Back Matter
    Pages 129-131

About this book


Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn:

  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links


AdWords Google AdWords Keywords Ad extensions Clicks CTR Search volume SEO Marketing analytics Google Google analytics Campaign performance Performance analytics Google AdWords Certification

Authors and affiliations

  • Todd Kelsey
    • 1
  1. 1.WheatonUSA

Bibliographic information

  • DOI
  • Copyright Information Todd Kelsey 2017
  • Publisher Name Apress, Berkeley, CA
  • eBook Packages Computer Science
  • Print ISBN 978-1-4842-2847-0
  • Online ISBN 978-1-4842-2848-7
  • Buy this book on publisher's site